An integrated marketing campaign
An integrated marketing campaign is put together for each British
Bridal Exhibition aimed to increase the amount of visitors per show
as well as to maximise exhibitor's exposure.
Advertising
The organisers of BBEH also publish the UK's market leading
bridal trade publication Bridal Buyer - which is received by more
than 3,900 key bridal buyers in the UK and overseas. The show is
promoted extensively throughout the year in national and
international industry magazine via adverts, inserts, features, news
and show previews and reviews.
Internet
The British Bridal Exhibition website is promoted on all promotional
literature and is increasingly popular for on-line registration and
as an information source about the show. As an exhibitor, your
company name will automatically be included on a searchable exhibitor
list on the website.
Direct Marketing
The BBEH direct marketing campaign to over 10,000 bridal buyers
throughout the UK and overseas includes several postal mailings and
e-newsletters promoting the show and its exhibitors.
PR
A dedicated PR company is working throughout the year to achieve
maximum coverage for the show and its exhibitors. Press releases are
distributed to all the relevant UK and overseas trade publications,
which include information about exhibitors' collections and
latest activities at the show. Exhibitors' press packs are also
distributed at the press office during the event.
Free Invites
As an exhibitor you will have the opportunity to order invitations to
send out to your current and potential customer database.
Show Preview
The show preview goes out to our entire database of pre-registered
visitors. It offers the visitor a sneak preview of the companies at
the show, allowing them to plan their visit.
Showguide
The show guide is distributed free to all visitors who have pre-
registered, for those registering onsite it will cost £5. As an
exhibitor you will be included in the exhibitor listings, which has
full contact details for each exhibitor, along with a description of
what your company does. If you would like to advertise or sponsor the
show guide, please contact Nardene Smith on 0207 772 8317 or email
nardene.smith@oceanmedia.co.uk
*ABC Audited event. 3910 visitors attended BBEH in September 07,
2848 attended BBEH in March 07.